How a Video Tour Helped Fairview Lakes Reach a Record Month for Births

Summary

Fairview Lakes partnered with TreeTop Media to produce a video tour of their newly renovated birth center in Wyoming, Minnesota. After a 3-month period of running paid advertising campaigns for the video across Youtube and other social platforms, 58 babies were born in May of 2026. This was a 55% increase in birth rates after the campaign and an all-time record for this unit.

The Client & Challenge

Fairview Lakes Birth Center is a half-hour drive from the Twin Cities. This birth center This project had several goals. One of which was to capture the amenities and resources available and to show that expecting families don’t have to travel into the city to receive exceptional care.

Create a patient-facing video tour of the Lakes Birthplace that inspires expecting parents to

schedule a Birthplace tour or select our team for prenatal care. The video will feature its

refreshed amenities, nursery, staff expertise, connection to the Wyoming community, and (if

needed) easy access to NICU care and other services within the system.